Geekplus has opened its first European Innovation Lab at its EMEA headquarters in Dusseldorf, turning the German site into a permanent showcase and testing environment for the mobile-robot maker's AI-powered warehouse portfolio.
1,000-visitor showroom in Dusseldorf
The Beijing-based company said the lab is expected to welcome more than 1,000 customers, integrators and partners a year for hands-on demonstrations, technology days and workshops. Deputy Mayor Josef Hinkel joined the September 17 opening, calling the site an example of "openness, international collaboration and forward-looking technologies" for Dusseldorf's logistics-heavy economy.
Inside, Geekplus is grouping its portfolio by workflow rather than model, so visitors can walk from a shelf-to-person aisle into a tote-to-person zone and then a robot-arm picking station. The layout is meant to mirror how customers actually run mixed-fleet fulfilment centres today.
RoboShuttle Hyper, PopPick and a Gino 1 humanoid on show
Systems on display include the tote-handling RoboShuttle Hyper, the PopPick goods-to-person station, pallet-to-person and shelf-to-person mobile robots and a robot-arm picking cell. Everything is orchestrated by the Geekplus Brain AI layer, which the company positions as the connective tissue across its fleets. The lab also features the Gino 1 humanoid, Geekplus's bipedal warehouse robot, alongside its wheeled AMRs.
European customers want proof, not promises
"Opening the Lab marks a defining step in bringing AI-driven warehouse robotics closer to European customers," said Hong Yu, head of EMEA at Geekplus Europe. Sales director for Western Europe Rinus Geurts framed the pitch more bluntly: "Our European customers don't need more promises; they need clarity, confidence and measurable outcomes."
The Dusseldorf lab lands alongside a busy stretch for Geekplus, which recently deployed 436 AMRs across Toyota's Japan plants in a rollout the company detailed in its Toyota Japan announcement. It also comes as European warehouse operators race to bolt on physical AI systems similar to those recognised in the Locus Robotics-Kimball Midwest award, and follows humanoid rollouts like UBTECH's Liuzhou smart factory. Geekplus said it plans to use the site as a launchpad for further product introductions across EMEA.
Reporting based on coverage from PR Newswire, RoboticsTomorrow and Robotics & Automation News.