Cloud optimization company DoiT has acquired Israeli startup Attribute in a deal estimated at roughly $65 million, giving DoiT a kernel-level view of how AI spend maps to individual customers, features and autonomous agents. The transaction was reported by CTech on August 17, 2026, and comes as the newly integrated product — Attribute — reaches general availability inside DoiT's Cloud Intelligence platform.
An AI cost-attribution problem the FinOps stack was not built for
Founded in 2023 by Izhak Zimmermann and Liad Tropp, Attribute previously raised about $13.5 million in seed funding. Its technology uses a lightweight eBPF sensor that installs in about 15 minutes and observes real consumption inside the operating system kernel, mapping every unit of GPU, CPU, API call, memory, network and I/O back to the process, container, pod and request responsible. It also identifies outbound calls to managed model APIs from providers such as Anthropic, OpenAI, Google Gemini and AWS Bedrock, splitting cached, reasoning, input and output tokens automatically.
DoiT's fifth deal in 18 months as AI spend triples
Attribute is DoiT's fifth acquisition in 18 months, according to CTech, and lands as enterprises struggle to prove ROI on generative AI. DoiT's own internal data projects that monthly AI spend among its customers will triple over the next 12 months, while a company survey of 500 finance leaders found only 15% could calculate AI ROI without significant bottlenecks. The Santa Clara-based company currently manages more than $20 billion in cloud spend for 4,500 customers across 27 countries and recently signed a five-year strategic collaboration agreement with AWS aimed at generating $5 billion in business value.
Tokenomics as a new enterprise line item
The Attribute deal fits a broader pattern in the AI cost stack, where traditional FinOps tools built around VMs, storage and databases are being layered with model-, token- and agent-aware analytics. As shared GPUs, single-account model APIs and multi-tenant agent systems obscure spend, tools that can answer "which customer, feature or agent drove this bill" are moving from optional to mandatory. Analysts see parallels with Stripe's $7 billion OpenRouter acquisition, where AI plumbing that once looked like a feature is being repriced as durable infrastructure.
Reporting based on coverage from CTech, TechStartups and DoiT's Attribute launch announcement.