Kenco Group, one of the largest third-party logistics providers in the United States, has tripled the footprint of its Atlanta Innovation Lab to 30,000 square feet and picked GreyOrange's AI-powered GreyMatter platform as the orchestration backbone of the expanded facility, both companies announced on September 17, 2026. The showcase gives supply chain leaders a live sandbox to benchmark automation before committing capital.
What is in the new lab
The Innovation Lab, opened in 2018 as a 10,000-square-foot facility, now spans 30,000 square feet and hosts a mix of picking, sortation, robotics, autonomous mobile robots (AMRs), tote and pallet handling systems from vendors ranging from Fortna, Prime Robotics, Softeon, Trex, Movu, Zebra, Manhattan Associates and Sisu Robotics. The lab is designed as a "test-before-you-invest" space and adds an office and events area so 3PL customers and OEMs can pilot end-to-end flows for their own SKUs.
GreyMatter as the connective tissue
GreyOrange's GreyMatter multi-agent orchestration software is the AI operating system for the lab, coordinating robots, workers and inventory in real time across vendor systems. GreyOrange currently supports more than 3,800 sites worldwide, moves more than $1 billion in inventory per month through its systems, and has published deployment data showing 20% reductions in transportation costs, 30% drops in pallets per order, and 2x cases picked per hour at live customer sites. Kenco named GreyOrange its inaugural Elite Partner of the Year in 2025.
Why 3PLs are betting on orchestration
"By tripling our innovation footprint, we can further provide a space for OEMs to continue experimenting with their products," said Ainsley Williams, Kenco's Vice President and General Manager of Innovation Labs. "Real gains come from getting every piece of technology and every person on the floor working seamlessly," said GreyOrange CEO Akash Gupta. The move lands as GreyOrange also expands with 3PLs elsewhere, including a recent Robotic Fulfillment-as-a-Service deployment with EXOL, and as Kenco's peers, including Wetour Robotics' Orchestra rollout, race to sell software-first automation into brownfield warehouses.
How the pipeline works
Customers begin with a 90-minute solutions consultation, then run scoped pilots at the Atlanta lab before rolling automation into their own DCs. Kenco says the goal is to shorten the classic 24–36 month automation buying cycle into a live-fire pilot that produces measurable throughput lift within weeks. For OEMs and startups, being on the Kenco floor is de facto validation in front of enterprise supply-chain buyers already spending millions on logistics AI.
Reporting based on coverage from GlobeNewswire, Business Wire and Kenco Group's newsroom.